About me
ANCELA ABAY
Hi! I’m Ancela, a UX/UI Designer based in Philippines! I’m have a great passion for creating exceptional user experiences and user interfaces.
I’m a former front-end developer turned to designer. With experienced both in development and design, my main goal is to utilize more on design software and collaborating with cross-functional teams to deliver visually captivating and user-centric digital solutions. Also, I always enjoy learning and using my creativity to create a digital experiences.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Digital Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Digital Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Digital Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Senior UX/UI Designer
UMBRA Digital
2025 - Present
Senior UX/UI Designer
UMBRA Digital
2025 - Present
Senior UX/UI Designer
UMBRA Digital
2025 - Present
Senior UI/UX Designer
Peddlr
2024
Senior UI/UX Designer
Peddlr
2024
Senior UI/UX Designer
Peddlr
2024
UX/UI Designer
Greenpark
2022-2024
UX/UI Designer
Greenpark
2022-2024
UX/UI Designer
Greenpark
2022-2024
Associate Software Engineer
Accenture
2020-2022
Associate Software Engineer
Accenture
2020-2022
Associate Software Engineer
Accenture
2020-2022
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and Behance for content. Each tool supports how I think, design and create a effective UX/UI Design Application.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Figma
Where I connect, share insights, and grow within the design and Framer community.
Cursor AI
One vibe coding tool I use for o build functional prototypes, ship UI fixes, and work directly with code.
Spline
My tool for motion design that create professional animations.
Behance
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
design process
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
Discuss the business goal, all the deliverables and the agreement of the contract
01.
Research & Strategy
Discuss the business goal, all the deliverables and the agreement of the contract
02.
Concept & Ideation
Designing the prototype to be more coherent and logical. Applying all the necessary assets and micro animations.
02.
Concept & Ideation
Designing the prototype to be more coherent and logical. Applying all the necessary assets and micro animations.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
ANCELA ABAY
Hi! I’m Ancela, a UX/UI Designer based in Philippines! I’m have a great passion for creating exceptional user experiences and user interfaces.
I’m a former front-end developer turned to designer. With experienced both in development and design, my main goal is to utilize more on design software and collaborating with cross-functional teams to deliver visually captivating and user-centric digital solutions. Also, I always enjoy learning and using my creativity to create a digital experiences.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Digital Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Digital Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Digital Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Senior UX/UI Designer
UMBRA Digital
2025 - Present
Senior UX/UI Designer
UMBRA Digital
2025 - Present
Senior UX/UI Designer
UMBRA Digital
2025 - Present
Senior UI/UX Designer
Peddlr
2024
Senior UI/UX Designer
Peddlr
2024
Senior UI/UX Designer
Peddlr
2024
UX/UI Designer
Greenpark
2022-2024
UX/UI Designer
Greenpark
2022-2024
UX/UI Designer
Greenpark
2022-2024
Associate Software Engineer
Accenture
2020-2022
Associate Software Engineer
Accenture
2020-2022
Associate Software Engineer
Accenture
2020-2022
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and Behance for content. Each tool supports how I think, design and create a effective UX/UI Design Application.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Figma
Where I connect, share insights, and grow within the design and Framer community.
Cursor AI
One vibe coding tool I use for o build functional prototypes, ship UI fixes, and work directly with code.
Spline
My tool for motion design that create professional animations.
Behance
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
design process
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
Discuss the business goal, all the deliverables and the agreement of the contract
01.
Research & Strategy
Discuss the business goal, all the deliverables and the agreement of the contract
02.
Concept & Ideation
Designing the prototype to be more coherent and logical. Applying all the necessary assets and micro animations.
02.
Concept & Ideation
Designing the prototype to be more coherent and logical. Applying all the necessary assets and micro animations.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
ANCELA ABAY
Hi! I’m Ancela, a UX/UI Designer based in Philippines! I’m have a great passion for creating exceptional user experiences and user interfaces.
I’m a former front-end developer turned to designer. With experienced both in development and design, my main goal is to utilize more on design software and collaborating with cross-functional teams to deliver visually captivating and user-centric digital solutions. Also, I always enjoy learning and using my creativity to create a digital experiences.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Digital Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Digital Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Digital Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Senior UX/UI Designer
UMBRA Digital
2025 - Present
Senior UX/UI Designer
UMBRA Digital
2025 - Present
Senior UX/UI Designer
UMBRA Digital
2025 - Present
Senior UI/UX Designer
Peddlr
2024
Senior UI/UX Designer
Peddlr
2024
Senior UI/UX Designer
Peddlr
2024
UX/UI Designer
Greenpark
2022-2024
UX/UI Designer
Greenpark
2022-2024
UX/UI Designer
Greenpark
2022-2024
Associate Software Engineer
Accenture
2020-2022
Associate Software Engineer
Accenture
2020-2022
Associate Software Engineer
Accenture
2020-2022
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and Behance for content. Each tool supports how I think, design and create a effective UX/UI Design Application.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Figma
Where I connect, share insights, and grow within the design and Framer community.
Cursor AI
One vibe coding tool I use for o build functional prototypes, ship UI fixes, and work directly with code.
Spline
My tool for motion design that create professional animations.
Behance
My go-to for UI/UX design—perfect for wireframing, prototyping, and collaborating in real time.
design process
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
Discuss the business goal, all the deliverables and the agreement of the contract
01.
Research & Strategy
Discuss the business goal, all the deliverables and the agreement of the contract
02.
Concept & Ideation
Designing the prototype to be more coherent and logical. Applying all the necessary assets and micro animations.
02.
Concept & Ideation
Designing the prototype to be more coherent and logical. Applying all the necessary assets and micro animations.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.